Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market for. Many buyers also use a business website to verify hours, availability, make reservations, etc. During the holiday season people are busier than ever and it’s common to check things out online before getting in a car. If your website isn’t easy to navigate, with important information front and center, you may be missing out on a host of customers. Here’s how you can ensure it’s in good shape.
Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations you’ve been through over the course of your business history.
Your business story is a lasso that draws people in and holds them there. But it can also be a feel-good moment in a sea of dread. With the pending recession and economic struggles most are enduring, now is the perfect time to cultivate and share your business story.
As a child of the 80s, I remember the excitement when the Wonder Twins would join forces and utter those magical words “Wonder Twin powers activate!” Sure, there were often comical results but both characters used their strengths to save the day. The same is happening with business these days. We’re seeing a lot of it among big brands, unlikely partnerships to sell additional products or services. Some of them are umbrella situations where the companies are owned by the same parent organization, but others are simply recognizing that to be competitive, they have to offer their customers more.
If your town is like most, there are several Facebook groups that have formed around living, working, and/or playing in your area. Some are private and you’ll need to request to join. Others are public. Some groups are loosely veiled business generators for community leaders or professionals (often real estate agents) who recognize how important it is to insert themselves into conversations about the community.
When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this:
“This position will be in charge of posting to our social media channels.”
But if that’s all you’re doing, you can put that in the hands of the nearest thirteen-year-old.
If you’re contemplating stepping up your business marketing, you need more than a scheduler. You need someone who understands the different kinds of marketing, your audience, and how to nurture prospects.
According to an article on SmallBizTrends.com this week, “Small business owners’ expectations for better business conditions over the next six months fell by seven points to a net negative 61%. So far expectations for better conditions have worsened every month this year.” That’s not great news. With rising costs, many businesses are struggling.
When it comes to dealing with these pressures, you have two options to improve revenue: new growth or new marketing efforts. New growth means pursuing new avenues or audiences and expanding. This can be unnerving. New marketing efforts means simply being more deliberate in who you’re trying to reach and how you’ll get there.
Whether you choose expansion of audience or marketing, you need reviews and you need them everywhere. Here are a few ways you can motivate your audience to help.
If you’re interested in ways to reach more people, and you’re ready to start maximizing technology, it’s time to look at these business solutions:
Mother’s Day is an ideal way to honor the women in your life who have helped you become the person you are today. In recent years, it has surpassed the celebration of one’s own mother and encompassed grandmothers, women we think of as second mothers, mother-in-laws, fur moms, best friends, and even female mentors. Mother’s Day is also a great way to honor women in our world who have made a difference.
Broadening the definition of mother also allows for a more inclusive celebration on a day that can, for some, be a sad occasion. While everyone may not have a mother living or a good relationship with one who is, everyone has a special woman in their lives who they can celebrate.
Mother’s Day can now be transformed into a time to honor those women who have nurtured us and helped us grow, whether they gave birth to us or not. Keep that in mind in your marketing
Good morning and much love to my friends in the Conch Republic!
Today we will address a simple yet profound issue that faces each one of us every single day. Can we honestly define our sales or service proposition into a 4 second response?
Think about it....in today's world of Social Media distortion and breakneck media consumption, are YOU able to stand out in a crowd with a punch in the face buying proposition , but more importantly , an “ ease of ownership “ protocol that surpasses any competitor ?
Sometimes what is needed is simply a fresh set of eyes and a fresh perspective on how and what we offer in the marketplace. Sadly, it happens , and I see it everyday. A critical marketing and sales component that keeps getting overlooked.
My message today is to let's move away from “ business as usual “ and begin to reinvent our sales and marketing, and begin to have some fun with it, and open the windows of creativity and allow that Salt Air Gospel to begin to take hold of our old thinking.
Write something about yourself. No need to be fancy, just an overview.