If you’re a small business owner without the resources to hire a large full-time team, you can still meet your business needs through freelancing or turning to independent business professionals. This can be an economical way to accomplish your goals without having to cover the cost of full-time employees.
Does your town host a Wine Walk, Holiday Stroll, First Friday, or other downtown event where they close off streets and encourage people to get out and support business? If so, you may know that those events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not really interested in what you sell. They’re just going into each business, poking around, and usually leaving empty handed.
The hard part of that is that you likely brought in full staff to ensure you had enough coverage only to deal with a lot of “lookers.”
But it doesn’t have to be that way. Here are a few suggestions on how to transform your looky-loos into looky heres.
It’s not uncommon to hear old timers (of any age) complain that young people don’t have it as hard as they did. It’s a common lament that younger generations are not as battle worn as the Silent Generation.
Whether that is true or not remains to be seen.
But the one thing that is true is that people will not do business with you if you make it hard to do business. There’s just too much competition and not enough interest.
To attract sales and become interested in your business, you want people to know, like, and trust you. Once they are interested, your work isn’t complete. You want to make it easy on them to do business.
If you’re doing the following things in business, you may be missing sales because you are making it too hard.
Write something about yourself. No need to be fancy, just an overview.