Member Login | Become a Member | Business Directory
Key West Chamber of Commerce
  • Home
  • Visit Key West
    • Community Calendar
    • Getting Here
    • Map & Places of Interest
    • Places to Stay >
      • Lodging Online Booking
    • Places to Dine
    • Things to Do >
      • The Florida Keys & Key West
    • Weddings
    • Coupons
    • Sunset Times
  • Live, Work & Relocate
    • New Residents Guide
    • Important Telephone Numbers
    • City of Key West >
      • Utilities
      • Disaster Preparedness Resources
    • Monroe County >
      • School/College Registration
      • Auto/Drivers License Info
      • Fishing/Hunting/Boating Licenses Info
    • Latest Community News
    • Job Listings >
      • Job Board
    • Statistics on Tourism
  • The Chamber
    • Why Join the Chamber >
      • Membership Application
      • Referral Roundup
      • Testimonials
      • Member Login
    • Board of Directors
    • Chamber Staff
    • Chamber Calendar >
      • Holiday Decorating Contest
      • Masquerade March
      • Showcase of Key West Businesses
      • Annual Golf Outing
    • Advocacy >
      • Legislative Agenda >
        • Advocacy Request Form
      • Election Information
    • Committees
    • Chamber Resources >
      • 2022 Business Magazine
      • Business Directory
      • Ribbon Cuttings
      • Member Discounts and Affinity Programs
      • Marketing & Advertising Opportunities
    • Awards >
      • Athena Award Nominations
    • Chamber News >
      • Member To Member Emails
      • Cybersecurity and Ransomware
    • Photo Gallery
    • Blog
    • Contact Us
  • Foundation
    • Tom Sawyer Five Star Program
    • Teacher Appreciation
    • Past Scholarship Award Winners
    • Scholarship
  • Economic Development
    • Business Resources >
      • Economic Partners
      • Quick Facts
      • Business Survey
      • Community Survey
      • Workforce Housing Survey
      • Monroe County Score Card

Sprucing Up Your Website for the Holidays

10/27/2022

0 Comments

 
Picture
​Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market for. Many buyers also use a business website to verify hours, availability, make reservations, etc. During the holiday season people are busier than ever and it’s common to check things out online before getting in a car. If your website isn’t easy to navigate, with important information front and center, you may be missing out on a host of customers. Here’s how you can ensure it’s in good shape.
10 Things You Should Do Right Now for a Better Business Website
Most of the changes below are things you can implement quickly but you should also make sure that your website is user friendly, loads quickly, and looks great on mobile. If it doesn’t meet those requirements, work on those basics first.
 
Make sure you have the following things clearly accessible on your website:
  1. What you do and where you do it. This isn’t a mystery novel, it’s your business website. Make sure it’s clear to your audience what you do within the first few seconds of scanning. Remember some people will search for your site and they’ll want to make sure they have the correct business. Include your address, complete with city and state in a prominent place.
  2. Your hours. Your hours of operation must be visible and updated for the holidays. Don’t leave anyone wondering if you’re open. If you’re offering special holiday hours, call attention to that.
  3. Specials. Specials not only bring people in because of the increased value but they also make the website feel fresh and exciting.
  4. Ease. If there’s a well-known impediment to buying from you (such as finding parking in a crowded downtown), do your best to allay those fears or make suggestions on your site of how to work around them (like buying with you online or pointing out your delivery service). Change your content to reflect how easy it is to buy from you. That’s what people are looking for this time of year.
  5. Eye candy. If your business is decorated for the holidays, include pictures of that on your site. If not, create graphics on your specials that include holiday designs.
  6. Deadlines. If you offer online shopping or take custom orders, make holiday deadlines clear. Add a countdown clock or other bold notification of the deadline for the order to ensure Thanksgiving or Christmas delivery.
  7. The desired path for customers. Add content that solves a visitor’s problem and leads them to next steps (a purchase) such as a gift buying guide, how-to instructions for getting the best fit, etc. Highlight items or services in your business that fit common purchasing goals or needs like “perfect teacher’s gift” or “pamper yourself in a busy season with…”
  8. Good links. While you’re sprucing up your site, take a quick look at your links. Fix the broken ones. Bad links are frustrating for site visitors.
  9. Social sharing buttons. Social sharing buttons are a necessity year-round but especially during the holidays. Some online shoppers want to share the experience (and the deals!) with friends and family. Ensuring your content is easily sharable is the best way to encourage this and increase your audience.
  10. Video. Video helps people visit your business virtually, put a face with a name, and makes people feel like they know you, which feels very welcoming. Your videos do not have to be formal, high-production video ads. Many businesses are seeing success by simply filming 30-second walk throughs on new merchandise.
 
Prepping your business for the holiday season is essential but don’t forget your website while you’re at it. A stale website can make people wonder if you’re still open for business. And that’s no way to impress the holiday crowd.
 
 
Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and believes the world would be a better place if we all had our own theme song that played when we entered the room. What would yours be?
0 Comments



Leave a Reply.

    Author

    Write something about yourself. No need to be fancy, just an overview.

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022

    Categories

    All
    Advocacy
    AI
    Awards
    Black History Month
    Board Of Directors
    Business Owners
    City Of Key West
    Complimentary Business
    Customer Satisfaction
    Cybersecurity
    Employees
    Facebook
    Grant Writing
    Help For Business
    History
    Holidays
    Human Resource
    Internships
    Labor Day
    Marketing
    Membership Spotlight
    Mother's Day
    Post Pandemic
    QR Cpdes
    Ribbon Cutting
    Sales/Marketing
    Small Business Season
    Social Media
    Stand Out
    TikTok
    Trends
    Website
    Wellness
    Why Join Chamber
    Women Owned Businesses

    RSS Feed

Thanks to Our Sponsors

Greater Key West Chamber of Commerce.  All Rights Reserved.
510 Greene St., First Floor  |  Key West, FL 33040
info@keywestchamber.org | sitemap
Picture
  • Home
  • Visit Key West
    • Community Calendar
    • Getting Here
    • Map & Places of Interest
    • Places to Stay >
      • Lodging Online Booking
    • Places to Dine
    • Things to Do >
      • The Florida Keys & Key West
    • Weddings
    • Coupons
    • Sunset Times
  • Live, Work & Relocate
    • New Residents Guide
    • Important Telephone Numbers
    • City of Key West >
      • Utilities
      • Disaster Preparedness Resources
    • Monroe County >
      • School/College Registration
      • Auto/Drivers License Info
      • Fishing/Hunting/Boating Licenses Info
    • Latest Community News
    • Job Listings >
      • Job Board
    • Statistics on Tourism
  • The Chamber
    • Why Join the Chamber >
      • Membership Application
      • Referral Roundup
      • Testimonials
      • Member Login
    • Board of Directors
    • Chamber Staff
    • Chamber Calendar >
      • Holiday Decorating Contest
      • Masquerade March
      • Showcase of Key West Businesses
      • Annual Golf Outing
    • Advocacy >
      • Legislative Agenda >
        • Advocacy Request Form
      • Election Information
    • Committees
    • Chamber Resources >
      • 2022 Business Magazine
      • Business Directory
      • Ribbon Cuttings
      • Member Discounts and Affinity Programs
      • Marketing & Advertising Opportunities
    • Awards >
      • Athena Award Nominations
    • Chamber News >
      • Member To Member Emails
      • Cybersecurity and Ransomware
    • Photo Gallery
    • Blog
    • Contact Us
  • Foundation
    • Tom Sawyer Five Star Program
    • Teacher Appreciation
    • Past Scholarship Award Winners
    • Scholarship
  • Economic Development
    • Business Resources >
      • Economic Partners
      • Quick Facts
      • Business Survey
      • Community Survey
      • Workforce Housing Survey
      • Monroe County Score Card