If you’re a small- to medium-sized business that is trying to carve out a place for itself in a competitive market, you want to differentiate yourself from the competition. One way to do that is to offer something no one else is doing. You can create a new product or service or go after an untapped market. But if you’ve already tried all of those and you’re looking for something else, it’s time to find the peanut butter to your chocolate or the peas to your carrots.
Partnering with another business can help you both offer something to your markets that neither has seen. Here are three ways to find your perfect complementary business so you both can profit.
Write something about yourself. No need to be fancy, just an overview.