If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and adding as you go. That’s the way most small businesspeople do it unless you’re lucky enough to know someone who offered their writing services or have it in your budget to have it written for you.
But do you ever wonder if you have the type of content that will transform the casual web visitor into someone who buys?
Here are the components you need on your website to ensure more sales conversions.
Write something about yourself. No need to be fancy, just an overview.