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How to Make Your Product or Service Indispensable

12/29/2022

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​Unless you are extremely fortunate, there’s a lot of competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or doing nothing at all.
 
If you haven’t analyzed the competition lately, you may be surprised by the competitive landscape. This morning, I discovered the design software Canva has launched an auto-writing feature so now I (along with thousands of marketing writers) are now in competition with AI, of all things. And while I can spend hours writing about how AI-generated content will never be able to trump the acerbic wit of my fellow humans, the truth is that some people will choose to go with the machine rather than hiring it out. The same may be true for your business.
 
So, what can you do?
 
You must find a way to become indispensable. Here’s how:

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4 Psychological Techniques for Increased Sales During Small Business Season

12/5/2022

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​It's a noisy world out there and there's lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the holiday season will not be the boon you are hoping for. Luckily, creating copy that drives your audience to action is very easy during the holiday season. While many people have a strict budget this year, they want to provide a nice holiday for their friends and family. That means they are looking to buy. Here's how you can help them decide to buy from you. 

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  • Home
  • Visit Key West
    • Community Calender
    • Getting Here
    • Map & Places of Interest
    • Places to Stay >
      • Lodging Online Booking
    • Places to Dine
    • Things to Do >
      • The Florida Keys & Key West
    • Weddings
    • Coupons
    • Sunset Times
  • Live, Work & Relocate
    • New Residents Guide
    • Important Telephone Numbers
    • City of Key West >
      • Utilities
      • Disaster Preparedness Resources
    • Monroe County >
      • School/College Registration
      • Auto/Drivers License Info
      • Fishing/Hunting/Boating Licenses Info
    • Latest Community News
    • Job Listings >
      • Job Board
    • Statistics on Tourism
  • The Chamber
    • Why Join the Chamber >
      • Membership Application
      • Referral Roundup
      • Testimonials
      • Member Login
    • Board of Directors
    • Chamber Staff
    • Chamber Calendar >
      • Holiday Decorating Contest
      • Masquerade March
      • Showcase of Key West Businesses
    • Advocacy >
      • Legislative Agenda >
        • Advocacy Request Form
      • Election Information
    • Committees
    • Chamber Resources >
      • 2022 Business Magazine
      • Business Directory
      • Ribbon Cuttings
      • Member Discounts and Affinity Programs
      • Marketing & Advertising Opportunities
    • Awards >
      • Athena Award Nominations
    • Chamber News >
      • Member To Member Emails
      • Cybersecurity and Ransomware
    • Photo Gallery
    • Blog
    • Contact Us
  • Foundation
    • Tom Sawyer Five Star Program
    • Teacher Appreciation
    • Past Scholarship Award Winners
    • Scholarship
  • Economic Development
    • Business Resources >
      • Economic Partners
      • Quick Facts
      • Business Survey
      • Community Survey
      • Monroe County Score Card