​It's a noisy world out there and there's lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the holiday season will not be the boon you are hoping for. Luckily, creating copy that drives your audience to action is very easy during the holiday season. While many people have a strict budget this year, they want to provide a nice holiday for their friends and family. That means they are looking to buy. Here's how you can help them decide to buy from you. 

​Let's face it. Some people are finished with their holiday shopping. But for those of us who are left, we are starting to get a little nervous. We think about the people on our list and all the work that is left to be done before the big day, and most of us feel overwhelmed. This is an excellent time to provide the kind of helpful guidance that will create an army of loyal customers for you. It just takes a little marketing finesse.
 
So how do you get loyal customers in the last few weeks of the holiday season? You give them what they need in a way that is accessible to them and easy to understand. Now let's unpack that.

​Bonus offers are a great way to drive sales without discounting your products or services. It makes people feel like they are getting extra value—and these days, with inflation—that can make a reticent customer buy quicker.

​Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market for. Many buyers also use a business website to verify hours, availability, make reservations, etc. During the holiday season people are busier than ever and it’s common to check things out online before getting in a car. If your website isn’t easy to navigate, with important information front and center, you may be missing out on a host of customers. Here’s how you can ensure it’s in good shape.

​The holidays are right around the corner and that can be a big spend time whether you’re in retail, hospitality, or services. It can also be a lucrative time for your employees as many people generously tip at the end of the year. But good tippers want a great experience and if your business isn’t ready for the holidays, it won’t just hurt your revenue. It could affect your employees’ earning potential as well.
 
Here are a few suggestions to help your business get ready and have the best holiday season yet.