Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market for. Many buyers also use a business website to verify hours, availability, make reservations, etc. During the holiday season people are busier than ever and it’s common to check things out online before getting in a car. If your website isn’t easy to navigate, with important information front and center, you may be missing out on a host of customers. Here’s how you can ensure it’s in good shape.
The holidays are right around the corner and that can be a big spend time whether you’re in retail, hospitality, or services. It can also be a lucrative time for your employees as many people generously tip at the end of the year. But good tippers want a great experience and if your business isn’t ready for the holidays, it won’t just hurt your revenue. It could affect your employees’ earning potential as well.
Here are a few suggestions to help your business get ready and have the best holiday season yet.
COVID and labor shortages have caused a lot of businesses to reevaluate offerings and pivot how they did business. But if you’re like many business owners, while adapting to customer needs was a critical component to staying in business, you may now realize that you are off track.
Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time.
Write something about yourself. No need to be fancy, just an overview.