Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some <insert noun> is changing SEO forever. Add that to the nearly constant adjustments search engines are making to their algorithms and hitting the moving target of organic ranking success becomes as impossible as winning a giant stuffy at a carnival. Sure, you see it happen on occasion but never to you.
If you’re like me, you may be wrinkling your nose at the thought of people making millions of dollars on one movie giving you business advice. But there’s a new generation of Hollywood stars that aren’t content with just time on screen. They’re building empires, too. And while name recognition is easier for them and start-up capital only requires dipping into their millions, they still have the same struggles to find a valuable product or service to bring to market. They didn’t go to Harvard but they’re learning every day just like you are and here’s what they have to say:
Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s possible they believe they’re simply too small and team culture is for larger companies like Nike. But that’s not the case. A team or company culture is as important as your brand. You’re not too small for one of those, are you?
Teddy Roosevelt is credited for having said, “If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month." And so it is that we are often our biggest impediment to success, especially as business owners. We spend hours helping customers and often don’t show ourselves the same assistance (Oh, doctor, heal thyself.).
If you’re wondering what this advice has to do with your “top employee,” you need this article more than you realized.
In a time of rising costs and increased concerns over mental health, business owners must see an investment in themselves as one of the most important they can make for the future of their business.
Write something about yourself. No need to be fancy, just an overview.