If you’re on Instagram, the answer is probably. And it’s easy to do.

Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising businesses on whether they should participate on a social media platform, I ask them who their ideal client is and then we go by demographics. If your ideal customer is on the platform, go for it. If not, skip it—unless you just really enjoy being overextended in your posts and social media attention. But threads isn’t exactly a new platform. Well, it is technically. But if you have Instagram, it feels more like an extension.
 
Note: at the time of this writing, members of the EU cannot join because it is blocked currently owing to privacy questions.

​Building a following on your desired platform on social media requires a bit of luck but there are some things you can do to help that luck (and other users) find your profile. But sadly, those things probably don’t have a lot to do with your business.

​If you’re using social media for your business you likely have something you want to accomplish. If you don’t...well, that’s the first thing you need to do.
 
Go ahead. I’ll wait.
 
For brevity’s sake, let’s assume you have something you want to get out of social media for your business. Maybe it’s more customers. Maybe you want to streamline your customer support and make it more accessible. Or maybe you just want to get your business name out there.
 
Whatever you were hoping your social media presence would do, it’s obviously not working for you if you’ve read this far.
 
And that’s exactly what this article is for...getting more from your social media. 

​Are you on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids.
 
While you aren’t wrong about that (32.5% of users are between 10 and 19, while 41 percent of TikTok users are between 16 and 24 years old), the TikTok adult audience has grown at a rate of about 5.5 times in just 18 months.
 
The app now boasts 1 billion active users. TikTok videos are becoming a way to pass time for many people and the average user spends about 52 minutes per day on the app. It also has huge reach. 167 million TikTok videos are watched in a minute on average.
 
So, if you’re looking to reach an under 35 audience in your business, TikTok might be the avenue for you. Here’s what you need to know as a beginning user: