According to an article on SmallBizTrends.com this week, “Small business owners’ expectations for better business conditions over the next six months fell by seven points to a net negative 61%. So far expectations for better conditions have worsened every month this year.” That’s not great news. With rising costs, many businesses are struggling.
When it comes to dealing with these pressures, you have two options to improve revenue: new growth or new marketing efforts. New growth means pursuing new avenues or audiences and expanding. This can be unnerving. New marketing efforts means simply being more deliberate in who you’re trying to reach and how you’ll get there.
Whether you choose expansion of audience or marketing, you need reviews and you need them everywhere. Here are a few ways you can motivate your audience to help.
Get More Business Reviews with These Ideas
Finally, when you get these wonderful reviews, don’t forget to use parts of them on your site as testimonials or make quotes out of them and use them in your marketing collateral and ads.
Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and believes the world would be a better place if we all had our own theme song that played when we entered the room. What would yours be?
Write something about yourself. No need to be fancy, just an overview.