Good morning and much love to my friends in the Conch Republic!
Today we will address a simple yet profound issue that faces each one of us every single day. Can we honestly define our sales or service proposition into a 4 second response?
Think about it....in today's world of Social Media distortion and breakneck media consumption, are YOU able to stand out in a crowd with a punch in the face buying proposition , but more importantly , an “ ease of ownership “ protocol that surpasses any competitor ?
Sometimes what is needed is simply a fresh set of eyes and a fresh perspective on how and what we offer in the marketplace. Sadly, it happens , and I see it everyday. A critical marketing and sales component that keeps getting overlooked.
My message today is to let's move away from “ business as usual “ and begin to reinvent our sales and marketing, and begin to have some fun with it, and open the windows of creativity and allow that Salt Air Gospel to begin to take hold of our old thinking.
Do you need more attention? Do you feel like your business isn’t top of mind in your community? People won’t buy from you if they don’t think of you. While the easiest way to increase sales is to upsell existing/current customers, the second-best way is increased exposure. These days—to stand out—you need to get creative. Here are a few ideas to help get your business the attention it deserves without breaking your budget
Whether your team works from home or in an office, whether you are a business of one or one hundred and one, taking care and making time for wellness is becoming increasingly important. Stress levels because of what’s going on in the world around us are increasing. You may not even be aware of the outside stress someone is under.
Making sure you create an atmosphere where wellness is stressed and made a priority is critical to successful performance. Stressed out employees make more mistakes and have difficulty making good decisions.
This week’s Member Spotlight is on Classic Harbor Line Key West: Schooner America 2.0. See what they told us about their business and the Chamber by clicking on the title above.
At the risk of sounding like Chicken Little (you know the one who runs around talking about the sky falling) the current global “go-ings on” are the closest we’ll ever get to advanced warning that cybersecurity is something every business needs to worry about. Big or small, selling globally or just in your tiny town, if you do anything online, your data is in (potential) jeopardy.
Write something about yourself. No need to be fancy, just an overview.