​Good morning and much love to my friends in the Conch Republic!
 
Today we will address a simple yet profound issue that faces each one of us every single day. Can we honestly define our sales or service proposition into a 4 second response?
 
Think about it....in today's world of Social Media distortion and breakneck media consumption, are YOU able to stand out in a crowd with a punch in the face buying proposition , but more importantly , an “ ease of ownership “ protocol that surpasses any competitor ?
 
Sometimes what is needed is simply a fresh set of eyes and a fresh perspective on how and what we offer in the marketplace. Sadly, it happens , and I see it everyday. A critical marketing and sales component that keeps getting overlooked.
 
My message today is to let's move away from “ business as usual “ and begin to reinvent our sales and marketing, and  begin to have some fun with it, and open the windows of creativity and allow that Salt Air Gospel to begin to take hold of our old thinking.

Do you need more attention? Do you feel like your business isn’t top of mind in your community? People won’t buy from you if they don’t think of you. While the easiest way to increase sales is to upsell existing/current customers, the second-best way is increased exposure. These days—to stand out—you need to get creative. Here are a few ideas to help get your business the attention it deserves without breaking your budget​

​Whether your team works from home or in an office, whether you are a business of one or one hundred and one, taking care and making time for wellness is becoming increasingly important. Stress levels because of what’s going on in the world around us are increasing. You may not even be aware of the outside stress someone is under.
 
Making sure you create an atmosphere where wellness is stressed and made a priority is critical to successful performance. Stressed out employees make more mistakes and have difficulty making good decisions.

​This week’s Member Spotlight is on Classic Harbor Line Key West:  Schooner America 2.0.  See what they told us about their business and the Chamber by clicking on the title above.  

​If you’re using social media for your business you likely have something you want to accomplish. If you don’t...well, that’s the first thing you need to do.
 
Go ahead. I’ll wait.
 
For brevity’s sake, let’s assume you have something you want to get out of social media for your business. Maybe it’s more customers. Maybe you want to streamline your customer support and make it more accessible. Or maybe you just want to get your business name out there.
 
Whatever you were hoping your social media presence would do, it’s obviously not working for you if you’ve read this far.
 
And that’s exactly what this article is for...getting more from your social media. 

​On Monday, March 7, 2022 the Greater Key West Chamber of Commerce performed a ribbon cutting ceromony for the Key West branch of MiMutual Mortgage, now located on 1121 Duval Street.
 
Chamber Executive Vice President Robert Goltz and MiMutual branch manager Christian Newberry spoke briefly to those in attendance that had gathered to celebrate the occasion.
 
MiMutual was welcomed to the community and to the Chamber as Newberry performed the traditional formality of cutting the ribbon outside of the doors to the property.
 
MiMutual’s team of mortgage loan officers specialize in mortgage loan purchasing, remodeling, and refinancing. More information can be found at https://keywestflorida.mimutual.com/ or call (248) 220-5444.

​The Greater Key West Chamber of Commerce presented the William “Billy” Appelrouth Award and the Athena Award at the inaugural “Roaring 22s” Installation & Awards Dinner on February 25, 2022.
 
The William “Billy” Appelrouth Award is given to an individual who has provided extraordinary service to the Key West Chamber of Commerce. It recognizes a pinnacle of service that goes well above and beyond traditional volunteerism. Billy Appelrouth was a Key West business owner who was dedicated to giving back to his island community.
 
Patricia Neyra received this honor for her service to the Board of Directors, leadership positions within the committees of the chamber, and for exceeding all expectations beyond the call of duty, no matter what task is on hand. Patty strives to honor and represent all ideals of the Chamber.
 
The Athena Award was founded in 1982 and is designed to recognize the achievements of outstanding business and professional women in communities across the country and around the world. By honoring exceptional leaders, the Athena Award program seeks to inspire others to achieve excellence in their professional and personal lives. The award sculpture depicts Athena, the dynamic goddess of Greek mythology.
 
The 2022 Athena Award was sponsored by Jack Niles of Niles Sales and Service and was accepted by Mona Clark. Mona is a Key West native who had a dedicated teaching career and continues to have an unwavering commitment to the children of the community through 22 years of Take Stock in Children mentorship, as well as constantly uplifts and empowers the Black community and fellow women through volunteer work and leadership roles.