​When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this:
 
“This position will be in charge of posting to our social media channels.”
 
But if that’s all you’re doing, you can put that in the hands of the nearest thirteen-year-old.
 
If you’re contemplating stepping up your business marketing, you need more than a scheduler. You need someone who understands the different kinds of marketing, your audience, and how to nurture prospects.

​Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social media and activity ideas that you can work on over the next month to drive interaction and get employees and customers excited about this much overlooked holiday.

​Workplace trends come and go like snack carts, but these trends may very well revolutionize the way we work because they are just so darn appealing to most employees.
 
But before we go into these workplace trends, know that they are not for everyone. Your business may not be able to function if you put them into operation. There are some businesses that simply require employees in seats, seats that are customer-facing in a central location. But if you do have the flexibility to adopt some of these, you may see very big changes in productivity and morale. These things may be what the employee of tomorrow is looking for.