Are you on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids.
While you aren’t wrong about that (32.5% of users are between 10 and 19, while 41 percent of TikTok users are between 16 and 24 years old), the TikTok adult audience has grown at a rate of about 5.5 times in just 18 months.
The app now boasts 1 billion active users. TikTok videos are becoming a way to pass time for many people and the average user spends about 52 minutes per day on the app. It also has huge reach. 167 million TikTok videos are watched in a minute on average.
So, if you’re looking to reach an under 35 audience in your business, TikTok might be the avenue for you. Here’s what you need to know as a beginning user:
Write something about yourself. No need to be fancy, just an overview.