Recently, the May NFIB Small Business Optimism Index results came out. While they were certainly not surprising, if you’re feeling concerned about your business, you’re not alone. Seeing what others are struggling with (and what they’re doing in the face of these struggles) can be helpful. This article gives you the highlights of the Index results for May.
First, you’re probably thinking if everyone in the chamber (and beyond) reads this article and follows the advice here, no one will be unforgettable because we’ll all be following the same instructions. But in the words of the famous Dr. Seuss, “There is no one alive more youier than you” so being the same isn’t possible if you’re true to who you are.
With that in mind, let’s talk about how you can begin to standout and make worthwhile connections, even if you hate networking.
Before you read this article, open the internet, and ask “How many business professionals are busy?” For a little extra fun, substitute business professionals with your specific industry. You’ll see pages and pages of results and studies all saying the same thing—more than half of people are busy (some studies report well over 75%) and stressed because of it.
Busyness, not to be confused with business, is the top impediment to adopting a growth mindset, and yet most business gurus will tell you a growth mindset is exactly what you need to thrive as a business owner or high-performing employee/leader.
So why are we getting in our own way and what can we do about it?
It’s predicted that by 2040, 80.8 million residents of the US will be over the age of 65 (currently, we’re at 47 million). That’s more than double the number in 2000. While we can wring our hands all day worrying about things like social security and healthcare as the population ages, an older demographic can also be a lucrative market to explore for your business. With more people staying active longer, they’re more apt to make their own buying decisions as well. In the past, many seniors got to an age where younger relatives or caretakers were making their purchase decisions. That’s no longer the case. Plus, many seniors are working longer. In some cases, this means more disposable income.
Here are a few things you can do to be more appealing to an older demographic.
Write something about yourself. No need to be fancy, just an overview.