Should You Take a Political or Social Stance in Your Business?

Should business owners share their personal opinions in public spaces? Are there times where the need for speaking up outweighs business caution? Is it possible that speaking up on a topic you feel passionately about will cost you customers?
 
While the answer to all of these questions is “yes” it is up to your business to decide when the issue and need for action is larger than your business. Only you can decide the price of the issue at hand.
 
But sometimes it's not even a question of refusing or agreeing to do business in support of a cause you feel passionately about. Sometimes it's about lending your voice to the movement. By becoming a vocal advocate for a cause you may alienate customers and that might be fine with you because the cause is more important. But there are a few questions you should consider first:

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