Unless you are extremely fortunate, there’s a lot of competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or doing nothing at all.
If you haven’t analyzed the competition lately, you may be surprised by the competitive landscape. This morning, I discovered the design software Canva has launched an auto-writing feature so now I (along with thousands of marketing writers) are now in competition with AI, of all things. And while I can spend hours writing about how AI-generated content will never be able to trump the acerbic wit of my fellow humans, the truth is that some people will choose to go with the machine rather than hiring it out. The same may be true for your business.
So, what can you do?
You must find a way to become indispensable. Here’s how:
How to Become Indispensable
Since each business and industry are different, I can’t give you a strategic plan of specific steps tailored to you, but we can go over ideas that can be tailored to your business.
Becoming indispensable requires one thing above all else—a deep knowledge of your ideal customer. Once you know who that person is, you can offer them what they want, need, and can’t live without. Then all you have to do is convey that in your content and branding.
Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and believes the world would be a better place if we all had our own theme song that played when we entered the room. What would yours be?
Write something about yourself. No need to be fancy, just an overview.