It's easy to get swept up in the stress of managing a small business during the holidays. But if you sell gift cards or are a participating business in a gift card program, there's one thing you want to make sure you don't miss.
While we use the term Small Business Season to refer mainly to the time between November 1st and December th, if you sell gift cards some of your busiest times this holiday will occur after people have unwrapped their gifts and before they return to work and school. Gift card recipients and people with returns often go shopping that week after Christmas. This year, Hanukkah coincides with Christmas week as well so you may have an even busier last week of the year.
That's why it's essential to prepare your small business for the week between Christmas and New Year's. But how do you do that?
The small business season doesn't end with the passing of Christmas or Hanukkah. There's still at least another week left when shoppers will want to have access to your products and services. Make sure you're ready for them.
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