Florida SBDC Network Encourages Small Business Saturday Support, Participation

Florida SBDC Network State Office (Pensacola, Fla.) – The Florida Small Business Development Center (SBDC) Network, the state’s principal provider of small business assistance, encourages small businesses to participate in Small Business Saturday, which will be held Saturday, November 30, and urges consumers to support small businesses during this day and throughout the holiday season. 

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. Small Business Saturday is a day dedicated to supporting small businesses and strengthening communities across the country.

In 2023, U.S. reported projected spending among customers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $17 billion according to the 2023 Small Business Saturday Consumer Insights Survey commissioned by American Express. Additionally, of those surveyed, 61% strongly agree that they found a small business or independently owned restaurant on Small Business Saturday where they are likely to return and become a regular customer. 
 
“When you shop small, you’re doing more than making a purchase—you’re investing in your neighbors and strengthening your community,” said Greg Britton, state director of the Florida SBDC Network. “The Florida SBDC Network invites everyone to support local businesses by shopping small this Small Business Saturday and throughout the holiday season.”
 
The Florida SBDC encourages consumers to consider shopping small this holiday season. Some reasons to shop small include:

• More money stays in your community when you shop small
• It can offer a better shopping experience
• You can find more unique gifts

 
The network encourages small businesses to consider participating in Small Business Saturday. Some ways to participate include:

• Visiting ShopSmall.com to download customizable marketing materials, including storefront signage, website banners, and social posts
• Partnering with other small businesses in your community
• Considering offering a special discount or promotion
• Encouraging customers to participate through social media and email marketing

 
Small businesses and consumers may learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com.