Key West, FL: The Key West Business Guild is proud to announce the official release of the Key West Pride 2026 exclusive logo, a vibrant and dynamic design created by acclaimed Key West artist Jessica Tookey. The unveiling marks the first major milestone in anticipation of next year’s celebration.

Inspired by the 2026 theme, “Color the Island: A Celebration of Identity Through Color and Creativity,” Tookey’s design captures the spirit, diversity, and expressive energy that define both Pride and the Key West community. The logo features bold, layered hues and fluid movement, symbolizing the many identities, stories, and experiences that come together to create the fabric of Pride.

Jessica Tookey, a well-known figure in Key West’s creative community, is celebrated for her distinctive use of color and her ability to translate emotion and place into visual form. Her work often reflects the vibrancy of island life, blending tropical influences with contemporary artistic expression. Through this year’s Pride logo, Tookey brings her signature style to a piece that is both celebratory and deeply meaningful.

“Jessica’s design perfectly embodies the essence of this year’s theme,” said Rob Dougherty, Executive Director of the Key West Business Guild. “Color The Island is about visibility, individuality, and creative expression, and this logo brings all of that to life in a way that is uniquely Key West.”

The 2026 theme invites residents and visitors alike to embrace self-expression and celebrate the full spectrum of identity through art, performance, and community connection. The newly released logo will be featured across all official Key West Pride materials, merchandise, and promotions leading up to the event.

Key West Pride continues to be one of the premier LGBTQ+ celebrations in the country, drawing visitors from around the world to experience a week of inclusivity, creativity, and island spirit.
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For more information about Key West Pride 2026 and upcoming announcements, visit www.gaykeywestfl.com

KEY WEST, Florida Keys: Key West Pride 2026 to “Color the Island” June 3–7
Five-Day Celebration Highlights Identity, Creativity, and Community:
Featuring a Special Performance by Bertha: Grateful Drag

KEY WEST, Florida Keys: Visitors from around the world are invited to experience the vibrant spirit, diversity, and creative energy of the LGBTQ+ community during Key West Pride 2026, set for Wednesday through Sunday, June 3–7, 2026.

Presented by the Key West Business Guild, this year’s theme, “Color the Island: A Celebration of Identity Through Color and Creativity” invites guests to immerse themselves in a dynamic showcase of self-expression, artistry, and authenticity. Against the backdrop of Key West’s legendary “One Human Family” philosophy, Pride 2026 will transform the island into a living canvas of bold color, inclusive celebration, and unforgettable experiences.

Throughout the five-day celebration, attendees can expect an exciting lineup of signature events, including lively dance parties, sunset sails, daytime pool parties, drag spectaculars, themed bar crawls, live entertainment, and the return of the beloved Pride Street Fair along world-famous Duval Street.

A featured highlight of Pride 2026 will be a special performance by Bertha: Grateful Drag, delivering an electrifying show that blends iconic music, high-energy performance, and unapologetic queer artistry. This dynamic act promises to be a must-see moment of the week, embodying the spirit of creativity and color at the heart of this year’s theme.

Additional programming will include:

• Key West Pride Kick Off Party at Key West Cooking School.
• Laid-back sunset cruises and sailing trips on the beautiful turquoise waters of the Florida Keys
• A lively Pride Street Fair packed with live music, local makers, community groups, great food, and DJs
• High-energy late-night dance parties and themed nights with Key West’s favorite LGBTQ+ nightlife venues
• Pool parties, drag brunches, and specialty brunch events
• Family-friendly fun
• The can’t-miss Pride Parade, where locals and visitors come together for a colorful celebration down Duval Street

The Pride Parade will once again serve as a powerful and joyful finale, celebrating the diversity, resilience, and creativity of the LGBTQ+ community while inviting allies and families to participate in this inclusive island tradition.
Key West has long been recognized as one of the world’s premier LGBTQ+ travel destinations, known for its welcoming atmosphere, rich history, and vibrant cultural scene. Pride 2026 continues that legacy, encouraging visitors to celebrate boldly and authentically in a place where individuality shines as brightly as the Florida Keys sun.

Event information, tickets, sponsorship opportunities, and a complete schedule will be available at:
gaykeywestfl.com/pride
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Follow the celebration on Gay Key West social media:  Facebook • Instagram