​If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and adding as you go. That’s the way most small businesspeople do it unless you’re lucky enough to know someone who offered their writing services or have it in your budget to have it written for you.
 
But do you ever wonder if you have the type of content that will transform the casual web visitor into someone who buys?
 
Here are the components you need on your website to ensure more sales conversions.

All in, there are 257 national holidays in April alone. If you’re like me, you may find them hard to keep up with, but they can be a great source of engagement for your business. You just have to know how to use them for maximum return and get a little creative. Here are 20 ideas to assist you.

​We all have the same 24 hours in a day. While we may have different responsibilities, the most productive people learn to use their time in valuable ways no matter how little of it there is. They quickly grasp the best way to use “stolen minutes” in between projects or appointments. Some even keep a non-critical to-do list of all the things they want to do when they have those unexpected moments. That way they can make the most of them when they appear.
 
But if you want to take your day back and get some of those mission critical things done that you never seem to have time for, you may need to be honest with yourself. Instead of waiting for an opening in your day, create one by taking back your night.
 
After all, how much is binge watching TV really helping your business?
 
We get it. You need that down time after a busy day. You don’t want to think. You’re burned out. TV is easy. You’re spending time with family. Whatever your excuse is as to why you’re losing hours in your night staring at a screen, you could be moving your business or yourself forward. If you need to unwind that way, give yourself an hour, not three. Here’s what you could be doing instead with just 1-2 hours each night.

​Good morning and much love to my friends in the Conch Republic!
 
Today we will address a simple yet profound issue that faces each one of us every single day. Can we honestly define our sales or service proposition into a 4 second response?
 
Think about it....in today's world of Social Media distortion and breakneck media consumption, are YOU able to stand out in a crowd with a punch in the face buying proposition , but more importantly , an “ ease of ownership “ protocol that surpasses any competitor ?
 
Sometimes what is needed is simply a fresh set of eyes and a fresh perspective on how and what we offer in the marketplace. Sadly, it happens , and I see it everyday. A critical marketing and sales component that keeps getting overlooked.
 
My message today is to let's move away from “ business as usual “ and begin to reinvent our sales and marketing, and  begin to have some fun with it, and open the windows of creativity and allow that Salt Air Gospel to begin to take hold of our old thinking.

Do you need more attention? Do you feel like your business isn’t top of mind in your community? People won’t buy from you if they don’t think of you. While the easiest way to increase sales is to upsell existing/current customers, the second-best way is increased exposure. These days—to stand out—you need to get creative. Here are a few ideas to help get your business the attention it deserves without breaking your budget​

​Whether your team works from home or in an office, whether you are a business of one or one hundred and one, taking care and making time for wellness is becoming increasingly important. Stress levels because of what’s going on in the world around us are increasing. You may not even be aware of the outside stress someone is under.
 
Making sure you create an atmosphere where wellness is stressed and made a priority is critical to successful performance. Stressed out employees make more mistakes and have difficulty making good decisions.

​This week’s Member Spotlight is on Classic Harbor Line Key West:  Schooner America 2.0.  See what they told us about their business and the Chamber by clicking on the title above.